Our Mission & Vision

At Seng Choon, we are committed to freshness. It embodies everything we do on the farm. It is our way of life; a unique vision that starts before the egg is laid & continues long after it has been enjoyed.

The journey of our farm fresh eggs begins when our chicks reach their new home. Nursed with love & care from a day old, they are given the best diet any chick could ask for.

Housed in clean & safe conditions, they are carefree & well-protected. As we all know, the happiest, healthiest hens lay the tastiest eggs.

The eggs are then sorted, graded, scanned & cleaned with high-technology processes such as our quality scanners.

Our eggs are delivered by our own trucks to our retailers & food manufacturers. So it takes less than a day from the time a Seng Choon egg is laid to the moment it lands on a supermarket shelf for sale.

Every stage of its journey is planned with your health & well-being in mind. You can see, touch & taste the goodness of every Seng Choon egg. We will continue to nourish you & your family — now, tomorrow & for generations to come.

Our History

Incorporated in Singapore in 1987, Seng Choon Farm Pte Ltd is a pioneer in providing high-quality, farm-fresh eggs.

Answering the government’s calls in the 1980s to address food production in space-challenged Singapore, we began investing in intensive farming production technology. This increased output without compromising the quality of our fresh eggs. At its launch, Seng Choon was the first high-tech poultry farm in Southeast Asia.

Seng Choon believes in constant development to continue our tradition of providing you with fresh, top-quality eggs. In order to meet the evolving needs of a growing nation, Seng Choon moved from our former premises at Sungei Tengah Road to a 36-acre farm site in the agricultural estate of the Lim Chu Kang Agrotechnology Park in 2010.

On this farm, our team works hard to ensure stringent farm standards to maintain healthy, happy hens that yield fresh, quality eggs.